What is the CIPR?

The Chartered Institute of Public Relations (CIPR) is a professional body in the United Kingdom for public relations practitioners (PR).
Why is PR important?
Every organisation, no matter how large or small, ultimately depends on its reputation for survival and success. Customers, suppliers, employees, investors, journalists and regulators can have a powerful impact. They all have an opinion about the organisations they come into contact with – whether good or bad, right or wrong. These perceptions will drive their decisions about whether they want to work with, shop with and support these organisations. In today’s competitive market, reputation can be a company’s biggest asset – the thing that makes you stand out from the crowd and gives you a competitive edge. Effective PR can help manage reputation by communicating and building good relationships with all organisation stakeholders.

CIPR Membership? What are the benefits?

Becoming a member of the CIPR opens up a huge world of resources and benefits. Up to £700 of free online training webinars will be made available. CIPR Membership gives you access to the Members lounge and meeting centre in Central London – a perfect base for building contacts and expanding your network. CIPR membership gives Buckswood scholars amazing opportunities in the PR industry – a headstart infront of other schools. We will be running several workshops at the school and in London over the year for scholars to attend. These are all fantastic things to place on your UCAS statement or CV. If you are interested in studying PR or Business at University then the CIPR course and membership is for you! Ask for more details….

To find out more, contact: toby@buckswood.co.uk


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